Strategic Innovation Advice

Many companies automatically opt for evolution: they improve existing products step by step and re-launch them. That is safe, but rarely produces truly groundbreaking results. Sometimes a revolutionary approach is better: looking again at the core of the problem and discovering which technology can really make a difference now.

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Companies and entrepreneurs who are at a strategic crossroads can count on my expertise to make the right choices, whether it concerns developing a new generation of products or entering a completely new market.

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I first help you identify the real core of the problem. Then I determine together with you which requirements the new product must meet as a minimum and which wishes facilitate the market introduction or sales. I then translate these insights into a clear product specification that you can start working with immediately.

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My independent, practical approach quickly provides clarity about the strategic and technical feasibility of your plans. This allows you to make well-considered choices and avoid surprises during the innovation process.

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For this service I work with a fixed budget, so that you know in advance what to expect. Depending on the complexity and size of the product, the investment is between €5,000 and €20,000. In a no-obligation introductory meeting I will be happy to discuss your wishes and make a clear, customized quote.